Hip Hop, Independent Labels, Major Independent, Rap, US, Video Kendrick Lamar (@KendrickLamar) ‘i’ [Lyrical Video] ALLUNSIGNED® Share on TwitterTweet Share on Facebook Share 2 Share on Google Plus Share 1 Kendrick Lamar enlists Christian San Jose to direct his official lyrical video for the hit single “i”. The video is a Vevo premiere. Check out the unifying visuals above. More Music Exclusive: Cherae Leri’ (@Cheraeleri) ‘... Young Scooter (@youngscooter) Ft. Future (@1Future... New Music By LNS Artist Kydd Jones Listen To ̵... Rich the Kid (@IAmRichTheKid) Ft. Migos (@MigosATL... New Music: P. Cole ‘Pedal To The Metal’... Music Video: Houston Artist Sherro Releases ‘... DISCOVER No Music Here.