Hip Hop, Independent Labels, Major Independent, Rap, US, Video Kendrick Lamar (@KendrickLamar) ‘i’ [Lyrical Video] ALLUNSIGNED® Share on TwitterTweet Share on Facebook Share 2 Share on Google Plus Share 1 Kendrick Lamar enlists Christian San Jose to direct his official lyrical video for the hit single “i”. The video is a Vevo premiere. Check out the unifying visuals above. More Music Honey Cocaine (@QueenHoneyC) ‘Coca’ New Music By Walden Feat. Problem ‘IDGAFR... New Music: Listen To Mike The Loner ‘Real Ni... E-Stilez (@Estilez216) ‘Memoirs Of 1209̵... New Music: Ferris Bueller ‘The Alarm’ ... Premiere: Natomas Slimm Featuring Derek King ̵... DISCOVER No Music Here.