Out of Charlotte, North Carolina emcee Jerm drops a video for the latest single off of his album ‘Material of Dreams’. The track ‘The Morning’ has a minimal creepy ambience to it that the video fits it perfectly with grainy black and white footage of what looks like the morning after a New Years party.
Something about the whole vibe of the piece is unsettling, from the sly delivery to the snaking synth lines and low-key beat, there seems to be something sinister lurking at the edges. While the outward content suggests nothing more than a one night stand the atmosphere at work implies a story yet to be told, adding dimension and intrigue to this mellow joint.
With a little bit of hip hop and a little bit of R&B, Jerm is a young artist with vision and the talent to carry it through.